How to claim your business in ChatGPT and finish verification

What you will have at the end

You will have started a claim for your business in ChatGPT Business Hub, chosen a verification method, and know what still has to happen before you can edit the listing, see insights, or publish a Business Agent. These steps follow OpenAI's help article "Setting up your business on ChatGPT," checked on November 12, 2026. AppFor.ai has not signed in to Business Hub or completed a claim.

Before you start

Check eligibility first, because a claim is narrower than "any company that uses ChatGPT," and a Business Agent is narrower still.

• You can claim a business if you own it or are authorized to represent it. You will need to verify that connection and be approved. You do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business.
• Eligible businesses can claim an existing listing or add one where ChatGPT is available and the required verification is supported. Availability depends on the business's location and type.
• Local stores and restaurants can currently claim only an existing US listing.
• Business Agents are available to eligible ecommerce and online service businesses in the United States with a website, and the business must also meet the industry requirements in the Business Agents policy. Claiming a listing does not by itself make you eligible for an agent.
• Business Hub is linked from OpenAI's announcement at chatgpt.com/business-hub. In a signed-out browser on November 12, 2026, that address sent visitors to a ChatGPT login page.

1. Sign in and find or add your business

Sign in to ChatGPT, and open Business Hub from the sidebar. Search for your business by name. Select the listing that matches your business and confirm the ChatGPT account you will use to manage it. If you received a claim invitation, open the personal link in your email and sign in with the email address that received it. Do not forward that personal invitation to give someone else access.

2. Verify the claim

Choose one of the verification methods shown and follow the prompts. OpenAI lists four methods. For a business phone, select Business phone, choose a text message (SMS) or an automated call, select Get code, and enter the code sent to the number shown. For a business email, select Business email, then Get code, and enter the code sent to the email address associated with the business. For a website domain, select Website domain, then add the TXT record shown in ChatGPT to your domain's DNS settings, copying the type, name or host, and value exactly; DNS changes may take time, then return and select Verify domain. For Shopify, select Shopify store, then Connect Shopify, review the permissions, select Log in to Shopify, and sign in to the store for the business you are claiming.

3. Wait for claim approval

OpenAI reviews your claim and emails you its decision or a request for more information. While it is under review, you can select Cancel claim to cancel the request. Review time varies. Wait for the review to finish before trying again. If the business has already been claimed, open its profile, select the more options menu, then select Dispute ownership, and follow the prompts to verify with Persona that you are authorized to represent the business. OpenAI says claiming a profile or disputing ownership does not change its visibility in ChatGPT.

4. Complete identity verification with Persona

After your claim is approved, you still need to complete identity verification with Persona before you can publish changes to your business information, connect a product feed, view insights, or create an eligible business agent. Claiming the business alone does not give the profile a verified badge. The verified badge, shown as a blue check, appears after Persona verification is approved. You may need a government-issued ID, business registration information, and proof that you are authorized to represent the business.

Select Verify with Persona, then Continue to Persona, and follow the Persona instructions. If you first used another verification method, you can complete Persona later: open the Business tab, select your profile, find Complete verification with Persona, and select Verify. OpenAI reviews the submission and emails you a decision or a request for more information. You can select Cancel submission while it is under review. If you use Persona to create a new profile, OpenAI's approval automatically publishes the profile, with no separate publishing step, so continue only when you are ready.

5. Update details, and add a product feed if you sell goods

After the claim and Persona verification are approved, open your profile in Business to update your website, business description, product or service category, logo, delivery policy, or return policy. You can also add a cover photo and other optional details. Information you add must follow the Businesses in ChatGPT policy. OpenAI reviews and publishes changes. Updates can take time to appear in a listing or a ChatGPT answer, and ChatGPT may also use other sources. A saved change does not mean every answer will reflect it immediately.

If you sell products, you can connect a product feed, including a Shopify feed, to share prices and availability. You can upload a CSV that follows the product feed specification, including its required fields, or provide a hosted URL to the feed file. Products in the feed must follow the Commerce policies. Connecting a feed does not publish an agent or guarantee that ChatGPT recommends your products.

6. Optionally set up a Business Agent if you are eligible

Publishing a business agent is a separate, optional step. After claim and Persona approval, open your business in the Business tab. If Shopify setup already created a draft agent, open it; otherwise, create an agent if the option is available. Review the information the agent will use, such as product details and your return policy, and follow the Business Agent policy when you write instructions. Preview the agent with a question customers often ask, for example "Can I return an item I bought on sale?" If the answer is wrong, update the information or instructions and test again. When you are ready, select Publish. Customers can only chat with a published agent.

Check the listing and the insights

After approval, open Insights in Business Hub. Insights show aggregate activity over the past 28 days, including mentions and website clicks. For an online business, a mention counts when ChatGPT references the business's website; the brand name alone does not count. For a local business, a mention counts when ChatGPT shows a result for that location, even if the customer does not open the listing or visit the website. Discovery topics are common themes in answers that mentioned or cited your business; they do not reveal individual prompts or chats. Businesses do not receive individual prompts or consumer conversations, including chats with their agents. A blank metric can mean activity has not reached the reporting threshold, data is still being collected, or reporting is unavailable; it does not necessarily mean zero activity.

• Persona verification shows as approved, not only submitted.
• The details you edited have been saved, and you know OpenAI still has to review and publish them.
• If you connected a feed, the file or URL follows the stated specification and Commerce policies.
• If you published an agent, you previewed it and selected Publish only after the answers were accurate.

Common problems and fixes

You cannot find your business: if you run an eligible online business, look for an option to add it. Local stores and restaurants can currently claim only an existing US listing. If the listing is locked, use Contact support.

Verification is pending or failed: wait for OpenAI's email. If a Persona check fails or expires, follow the email, and if Try again is available, submit corrected information that matches official business records. Submitting information to Persona is not the same as approval. Claiming does not guarantee that ChatGPT will recommend your business more often, and advertising does not influence ChatGPT's independent answers. Only unpublished draft profiles can be deleted; OpenAI Support cannot delete, unpublish or hide a published profile as part of a setup or ownership request. The admin who claimed the business can add teammates in Business Hub, using each person's own ChatGPT account. Each distinct brand is managed separately; claiming the main brand does not claim its locations.

Go a little further

Related reading

• OpenAI launches Businesses in ChatGPT →
• ChatGPT profile →