What is Leonardo AI?
Leonardo AI is a web platform for generating images and video from a prompt, then editing, upscaling, or animating the result. The app also offers an Agent, Blueprints, and related tools. A free plan includes daily tokens, public creations, and Auto models only. Paid Individual, Team, and API plans add more tokens, private generations, and 80-plus models. Official prices are shown excluding tax.
What you can do with it
The Leonardo app opens on a prompt box and a row of tools: Agent (beta), Image, Video, Audio, 3D, Blueprints, and Upscaler. A typical stills workflow is: type a prompt, pick Image, choose an aspect ratio, and generate. The marketing site also describes turning stills into motion, editing while trying to preserve character and style, and upscaling for print or high-resolution delivery. Featured examples in the app, when we captured it, included models and workflows such as GPT Image 2.5, Seedance 2.5, MiniMax H3, old photo restoration, and consistent character.
Paid plans unlock private generations, many more models (the free plan is Auto only), personal model training, higher concurrency, and, from Premium upward, unlimited relaxed image generation on a named list of models. Ultimate adds unlimited relaxed video generation on a named list that includes MiniMax H3 at 480p (Accelerated or Turbo), Wan 2.6, Hailuo 2.3 and Hailuo 2.3 Fast, and Motion 2.0 and Motion 2.0 Fast. Leonardo says concurrency and queuing for unlimited relaxed generations may be slowed at times based on demand.
A first workflow to try
Open the Leonardo app and, on the free plan, type a short prompt in the box, choose Image, pick one aspect ratio, and generate. Because free creations are public and the model menu is Auto only, keep the first test to something you are comfortable sharing and stay within the 150 daily fast tokens. Look at whether the composition matches the prompt before you upgrade for private output or a specific model. AppFor.ai has not generated a Leonardo image for this profile; follow the on-screen steps and your remaining tokens.
Plans and access
The pricing card above lists individual monthly prices excluding tax, checked November 11, 2026. The main upgrade steps are private generations and 80-plus models from Essential, unlimited relaxed image generation on listed models from Premium, and unlimited relaxed video on listed models from Ultimate. A yearly toggle advertises up to 20% off; exact yearly totals were not recorded from the monthly view.
Team plans listed are Starter at $72/month ($24 per seat) with 75,000 shared tokens and Growth at $144/month ($48 per seat) with 180,000 shared tokens; both include relaxed image and video generation for selected models. Custom team plans are offered through sales. API pricing is split into pay as you go, with credits that the page says do not expire, automatic top-ups, and up to 10 concurrent generations, and a custom API plan for higher volume. Confirm tax and the current token cost of the model you want before you rely on the monthly headline price.
What stands out
- Image and video generation from a prompt, with aspect-ratio presets and a library of example styles
- Editing, upscaling, and motion tools, plus Blueprints, Flow State, Realtime Canvas, and a Leo Agent on paid plans
- 80-plus models on paid tiers, including listed Leonardo, FLUX, and partner video models
- Token bank rollover on paid individual plans, with top-up tokens available, and unlimited relaxed generation on selected models from Premium or Ultimate
- Personal model training limits of 10, 20, or 50 models per month on Essential, Premium, and Ultimate
Before you choose
- Free-plan creations are public, and the free model menu is Auto only.
- Prices are listed excluding tax; yearly totals may differ from a simple 20% discount off the monthly rate.
- Unlimited relaxed generation applies only to the models named for each plan, and Leonardo may slow concurrency when demand is high.
- Token use varies by model and by image or video settings, so the monthly token figure is not a fixed number of outputs.
Plans & pricing
Current pricing on leonardo.ai (opens in a new tab)Go to the source
Sources & further reading
Based on the official documentation below. Features and access can change; check the provider before making a decision.
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