Reelumi

What is Reelumi?

Reelumi is a web app for people who record Instagram Reels themselves. You give it the name of a public Instagram profile, with no password, and it analyzes recent Reels: the opening, the picture, the editing and the speech, with tips tied to a specific second. An AI assistant answers questions about your Reels and a Content Planner drafts the next one. The official FAQ, checked November 11, 2026, says Reelumi works in English and Polish. New accounts are still by invitation only, with a waitlist. Plan prices are published in the terms, in PLN.

What Reelumi does

Reelumi is built for people who run their own Instagram account and record Reels, such as creators, small businesses and personal brands. The FAQ on both the English and Polish homepages, checked November 11, 2026, says Reelumi works in English and Polish. The site ships those two interface languages, with a language switcher (English / Polski), hreflang tags, and a cookie that remembers the language you choose. You enter your profile name and choose how many recent Reels to fetch; no Instagram login or password is needed, but the profile must be public. Reelumi then watches each whole recording, picture and sound: the first frame and first words, movement and details, number of cuts and shot length, whether on-screen text is readable or hidden under Instagram's interface, the speech word by word, the call to action, the first line of the caption and the cover. It gives at most six tips per Reel, starting with what worked, and marks each by effort, from 5 minutes to a new recording. A judgment without a number behind it is labelled as an AI observation.

Beyond single Reels, an assistant answers questions using the numbers from your profile and searches Reel transcripts, and says so when a number such as reach is not available. The Content Planner writes three versions of a Reel for a chosen idea, each with a hook, a script, a shot plan and a caption, which you can shorten or edit; missing facts are left in brackets. An Inspiration tab analyzes other public profiles for patterns, and a Trends tab collects Reels from your niche hashtags each week. For Instagram profile analysis, Reelumi retrieves only publicly visible Instagram data, so it cannot see reach, saves or watch time from that public data; what you type in the app, such as questions and your channel profile, is also sent to AI models, it does not change anything on your account, and it does not promise more views. The FAQ says TikTok support is being prepared, although the homepage headline already mentions TikTok. The official pages do not publish a separate list of voiceover or narrator languages; speech in the analysis is described as a word-by-word transcript of the Reel.

Access and pricing

Reelumi is not open to the public yet. The FAQ still says new accounts are created only by invitation, no launch date is given, and joining the waitlist does not create an account. The English homepage and FAQ add that confirmed waitlist addresses will be emailed when Reelumi launches in English. The terms of service, effective 10 November 2026, are published in Polish (the binding version) and in English. They provide for customers in Poland, consumers and businesses in other EU countries, and customers outside the EU. Support replies in Polish and English. There is no app store listing, and no prices in currencies other than PLN. The official site is reelumi.ai (English at the root, Polish at /pl). The address reelumi.pl redirects to reelumi.ai/pl.

Annex 1 of the terms lists prices per month and per profile: a 14-day Trial at PLN 0 with no card, Solo at PLN 149, Pro at PLN 299 and Enterprise at PLN 699, with Enterprise terms agreed individually. For customers in Poland and consumers in other EU countries the listed price includes VAT; EU business customers with a valid VAT number, and customers outside the EU, are billed without added VAT. You pay in advance by bank transfer on an invoice, and you can cancel in the panel at the end of the paid month. The annex also sets monthly limits, for example on full analyses, assistant credits and tracked Inspiration accounts. The privacy policy still names Anna Berlińska as the data controller, based in Poznań, Poland, and says the server and database are in the EU. For the AI work, it says Reel analysis, the assistant and the Content Planner call models through OpenRouter, currently from Google (Gemini) and OpenAI (GPT), with another provider such as Anthropic possible after a model change. Reelumi says it is not affiliated with Instagram or Meta.

A first workflow to try

Before you have an invitation, open the interactive sample analysis on the homepage (the English site or the Polish /pl site). It uses the same analysis view as the app with no account data, and Reelumi says its tips were written by hand, not by AI. Switch between the tabs as they are labelled on the page you are on: Hook, Editing and Shots in English, or Hook, Montaż (editing) and Ujęcia (shots) in Polish. Click a timestamp to jump to that second of the video, and compare each tip with what you see in the frame. If the format suits you, join the waitlist with your email and confirm it via the link. On the English site, that form is for notice when Reelumi launches in English. Once you have an account, start with one recent Reel, pick a single tip to test in your next recording, and draft it in the Content Planner. Check the brackets for facts you need to fill in yourself. These steps follow Reelumi's own description; AppFor.ai has not used an account.

Go a little further

Related reading

• GenTok profile →
• Descript profile →
• Canva profile →