What is Mentic?
Mentic describes itself as an AI advertising department. Starting from your website, its agents draft a profile of your business, research competitors in the Meta Ad Library, write a funnel and ad briefs, make the ads and run campaigns on your own Meta ad account once you approve. Today it supports Meta only, meaning Facebook and Instagram. It costs $999 a month flat during open beta, with ad spend paid to Meta separately, and human staff from the agency EXQDigital supervise every account.
What Mentic is for and how its agents work
Mentic is aimed at businesses that want paid social ads without building an in-house team or briefing an agency. You give it your website and one sentence, such as a monthly budget and the kind of leads you want, and its agents handle strategy, creative and media buying on Facebook and Instagram. The site shows paid social, lead generation and ecommerce as its main use cases.
The work is split among agents. A strategy agent drafts your profile, ideal customers and competitors from your URL, runs web searches and one Meta Ad Library scan, then designs the funnel and a target cost per lead. A creative agent writes hooks and briefs from what competitors run now, and the ads are made in Creative Studio. A media buyer agent builds campaigns on your own Meta account through the official Meta API, to your budget.
Mentic says nothing launches until you approve the plan and ads. After launch, optimisation runs automatically: five sub-agents watch budget, audience, creative, standards and delivery, ads above your target cost are paused and you get a daily report. Leads from Meta lead forms land in Mentic's own pipeline and get a WhatsApp message; there is no CRM integration. These are vendor descriptions; AppFor.ai has not run a campaign with Mentic.
Human supervision and integrations
Mentic is not fully hands-off: EXQDigital, the advertising agency behind Mentic, supervises every account, checks the quality of the work and has human media buyers on it every day, according to the pricing page. Customers also get a weekly meeting with the Mentic team.
You talk to Mentic on WhatsApp. Creative files can come from Dropbox, OneDrive, Google Drive or Frame.io. An MCP server at app.mentic.io puts 64 advertising tools into Codex, Cursor, Claude and ChatGPT, with OAuth sign-in. Google and TikTok ads are listed as next, then LinkedIn, Snapchat and Pinterest; none of those is live yet.
Pricing and access
There is one plan: $999 a month before applicable taxes during open beta, covering the agents, the MCP server and EXQDigital's agency services, plus your Meta ad spend, paid to Meta from your own ad account. Mentic takes no media commission or percentage of spend. According to its terms, the subscription is billed through Stripe and renews automatically until you cancel; cancellation takes effect at the end of the current billing period. If you cancel within 14 days of the start of your first period, the unused portion is refunded pro rata; fees are otherwise non-refundable. VAT may apply unless a valid VIES VAT number qualifies for reverse charge. The price is tied to the open beta and may change.
You can sign up at app.mentic.io or book a demo; the site also offers an optional half-hour call with CEO Maksymilian Rechnio before you start. Mentic Inc., a Delaware corporation, operates the platform according to its terms. The company says it went live on May 21, 2026 and joined the first batch of Teleport SF.
A first workflow to try
Book the demo with your own brief, or sign up and paste your URL. Check the drafted profile, buyers and competitors, and correct anything wrong before the plan is written. At onboarding, connect your Meta ad account, review the funnel, the ads and the target cost per lead, and approve a modest daily budget. Keep watching the budget yourself, compare the daily reports with Meta Ads Manager, and review results before your renewal date. If you stop, pause or turn off the campaigns first: the terms say that after account deletion Mentic takes no further action on your ad accounts, so it will not pause them for you.
What stands out
- Business profile, buyers and competitors drafted from your URL
- Competitor research in the Meta Ad Library, funnel design and ad briefs
- Ads made in Creative Studio, with files from Dropbox, OneDrive, Google Drive or Frame.io
- Campaigns on your own Meta ad account through the official Meta API, launched after approval
- Daily optimisation and plain-English reports, plus an MCP server with 64 advertising tools
Before you choose
- Meta only today: Google, TikTok and other networks are not live.
- $999 a month before taxes is an open-beta price, on top of ad spend; it renews automatically.
- No CRM integration; leads stay in Mentic's own pipeline.
- Deleting your account does not pause running campaigns; do that yourself first.
- Results and customer stories are vendor claims, not AppFor.ai tests.
Image gallery
Plans & pricing
Current pricing on mentic.io (opens in a new tab)Go to the source
Sources & further reading
Based on the official documentation below. Features and access can change; check the provider before making a decision.
- Mentic homepage (opens in a new tab)
- Mentic plans and what is included (opens in a new tab)
- Mentic integrations, API and MCP (opens in a new tab)
- About Mentic (opens in a new tab)
- Mentic for agents (agent.md) (opens in a new tab)
- Mentic Terms of Service (opens in a new tab)
- Mentic website privacy (opens in a new tab)
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