What is Meta AI?
Meta AI is Meta's general assistant at meta.ai and in the Meta AI app, also built into WhatsApp, Instagram, Facebook, Messenger and Meta's glasses. It answers questions, writes deep research reports, generates and edits images and helps with shopping and local plans. It runs on Meta's Muse Spark models. Meta says everyday use stays free, with paid Meta One bundles for more image and video generation.
What can you do with Meta AI?
Meta AI handles everyday questions, longer research and creative work. Its site describes deep research that searches across sources and returns a cited report, image creation from a description, photo edits such as background changes, shopping help that can include Facebook Marketplace listings near you, local recommendations and help with captions and content plans for Instagram.
Since April 2026 it has run on Muse Spark, Meta's first model from Meta Superintelligence Labs, with a faster Instant mode and a Thinking mode, which now uses Muse Spark 1.1.
Try one research task
Suggested workflow: ask Meta AI for a short research report on a decision you face, such as comparing two phone plans, and ask it to include sources. Open two of the cited sources and check that they say what the report claims. Meta warns that responses may be inaccurate, so treat the report as a starting point.
Muse Wonder and Meta AI
On October 12, 2026 Meta introduced Muse Wonder and Muse Wonder Full, which it calls its most capable models, built for personal and professional agent tasks. Muse Wonder is available to developers through the Meta Model API at $4 per million input tokens and $20 per million output tokens, and in Muse Code; Muse Wonder Full is limited to Muse Code subscription plans.
Meta says Wonder "will soon power experiences in Muse", its separate personal agent app, rolling out first to subscribers. Meta has not said that Wonder runs in Meta AI itself, which still uses Muse Spark models. Muse has a free tier with a weekly limit and paid Power ($20 a month) and Maximum ($100) plans, in limited availability.
Pricing and access
Meta says the core Meta AI experience stays free. The Meta One bundles, Core at $7.99 a month and Premium at $19.99, add more media generation with Meta AI, such as images and videos, along with Instagram, WhatsApp and Facebook extras. Prices, features and availability vary by region and account.
What stands out
- Instant and Thinking modes, with parallel subagents for larger questions
- Deep research that turns sources into a cited report
- Image creation and photo editing by prompt or sketch
- Available in the Meta AI app, at meta.ai and inside Meta's apps
Before you choose
- Meta shares some information with partners to answer questions and says not to share sensitive details.
- Responses may be inaccurate; check sources in research reports.
- Muse Wonder is not confirmed inside Meta AI.
Go to the source
Sources & further reading
Based on the official documentation below. Features and access can change; check the provider before making a decision.
- Meta AI (opens in a new tab)
- Meta: Introducing Muse Spark (opens in a new tab)
- Meta AI blog: Introducing Muse Spark 1.1 (opens in a new tab)
- Meta: Introducing Muse Wonder and Muse Wonder Full (opens in a new tab)
- Meta for Developers: Build with Muse Wonder (opens in a new tab)
- Meta: Introducing Meta One (opens in a new tab)
- Meta Help: About Muse subscriptions (opens in a new tab)
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